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Questo esame si sostiene in inglese: le lezioni e le domande sono in inglese. L'interfaccia resta in italiano.
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Part 1 of 1
SWOT is a structured way to audit a company's strategic position before making decisions. The four boxes:
Internal (within the company's control): - Strengths: advantages over competitors — strong brand, proprietary technology, low-cost manufacturing, loyal customer base, talented workforce. - Weaknesses: disadvantages or gaps — high debt, weak brand awareness, outdated processes, narrow product range, over-reliance on one customer.
External (outside the company's control): - Opportunities: market trends or changes the company can exploit — growing demand segment, competitor weakness, regulatory change that favours the firm, new technology. - Threats: external forces that could harm performance — new entrants, substitute products, rising input costs, changing regulation, economic downturn.
The output of a SWOT is not a list — it is a basis for strategy. Strong strategies match Strengths to Opportunities and build plans to address Weaknesses and mitigate Threats.
Worked example
A regional Italian bakery. Strengths: authentic recipes, loyal local customers, low rent on current site. Weaknesses: no online presence, manual production limits volume. Opportunities: rising consumer interest in artisan food, food delivery platforms expanding. Threats: industrial bakeries with lower prices, rising flour costs. Strategic implication: partner with a delivery platform (Strength + Opportunity) while investing in some production automation to reduce cost risk (address Weakness + Threat).
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